About Us

 Choosing the correct product is critical for its success. Optics with different characteristics can be compered side by side. Our advise is based upon experience.

After sales service is a priority. We offer ongoing support and provide loan models to cover for goods that are being repaired or serviced.

We offer equipment subsidises to several volunteer charities and trusts. If your organisation would benefit from our optics, please contact us here: https://www.advancedoptics.nz/buy/professional-users/

We are also keen to hear from wildlife trusts, search and rescue organisations, and other community organisations. If you are a volunteer educator of young and novice persons interested in hunting, pest control and conservation, we would like to hear from you. We are open to suggestions and ideas.

We began our Coastguard New Zealand sponsorship after their National Conference in 2012. We were so impressed by the hard work and risks undertaken by the Coastguard volunteers, who perform heroic acts selflessly and with a sense of duty.

We have since attended every Coastguard since as a principal sponsor.

Advanced Optics managing director Christine Stewart-Corke making her customary Welcome Dinner speech at the 2016 Coastguard New Zealand Conference in Taupo. 2016 was a special year as it celebrated the Coastguard’s 40 year anniversary. We were proud to be involved.

Coastguard Conference 2022

April 2023

Yukon Advanced Optics Worldwide founder Aliaksandr Alsheuski has died suddenly at the age of 61. Alieksandr was a great visionary, philanthropist and leader. He is sadly missed by all. We offer our sincere condolences to Alieksandr’s family, friends and colleagues.

Some of Aliaksandr’s eulogies:

Vilnius University Foundation

Aliaksandr Alsheuski, one of the most generous philanthropists of the VU Foundation, passed away

Aliaksandr Alsheuski, the founder and long-time CEO of Yukon Advanced Optics Worldwide Group of Companies, who grew his business to become a world leader in the civilian thermal imaging optics market, passed away unexpectedly at age 61.

Lithuania Post

Aliaksandr Alsheuski, the long-time founder of the Yukon Advanced Optics Worldwide group of companies, has died Business

Alexander was not only a professional in his field, but also a person with an extraordinary talent for uniting people. He knew how to inspire others to achieve the highest results, create an atmosphere of trust and support in the team, and was an example of perseverance and dedication to a common goal.

He was a visionary who not only saw the possibilities, but also knew how to implement them. His ideas and intuition have transformed Yukon Advanced Optics Worldwide into a world-class group of companies that has become a global market leader in civilian thermal imaging optics.

It was a personality indifferent to the pain of others, thanks to which the company carried out active social activities, supported socially sensitive organizations, and during the war in Ukraine provided significant support to Ukrainian refugees.

The entire team at Yukon Advanced Optics Worldwide extends our deepest condolences to his family, loved ones and friends. We will always remember Alexander as an outstanding business leader and a person with a big heart.

Yukon Advanced Optics Worldwide Group of Companies

Aliaksandr Alsheuski started creating the history of the group of companies in 1991. from the production of handmade wooden observation optics. The first five wooden products were assembled in the basement of an unfinished house in Lyda (Belarus), and the devices themselves were sold in Lithuania, Germany, Poland and Italy.

in 1995 entered the American market after starting cooperation with partners from the USA. On the basis of this partnership in 1998 Beltex Optic was established and the Yukon Advanced Optics brand was born, with a core portfolio of spotting scopes and binoculars. As the range of daytime optics grew, in 1999 the company started producing the first night vision devices, and already in 2005 the company’s share of the first-generation night devices in the world market reached 70%.

in 2004 “Yukon Advanced Optics Worldwide” group of companies is established, with headquarters in Vilnius. In 2005, the group of companies became the first manufacturer in the world to offer digital night devices to the civilian market. In 2009, the Pulsar brand was registered, which today forms an essential part of Yukon Advanced Optics Worldwide’s production. In 2012, the company became the first manufacturer in the world to introduce thermal imaging devices for civil purpose optics.

Today, Yukon Advanced Optics Worldwide is one of the most advanced groups of high-tech companies operating in Europe, with branches in 7 countries and more than 1000 employees.

Pulsar products are classified as Dual-Use, which means that they have applications for both military and civilian use and are restricted under the Wassenaar Arrangement and other international laws.

To stock, supply and return goods for servicing in New Zealand, we hold licensing issued by:

• European Economic Union Export Control Organisation
• Bureau for Industry and Security, and
• New Zealand Ministry for Foreign Affairs and Trade.

Pulsar thermal imagers are restricted due to Lynred sensors holding defence accreditations.

Our license clearly stipulates that our Dual-Use goods are not to be re-exported, except for factory servicing through ourselves.

For more information about current restrictions, visit:

https://www.mfat.govt.nz/en/trade/export-controls/which-exports-are-controlled/